Two Disc Digipack Template

This is a simple and understandable two disc digipack template from Google images that i will use as guidelines for my finished digipack that will coincide with my final music video and promotional poster. The two discs inside the digipack will be a CD from the album i will create and a DVD of videos and songs from the album one of which will be my music video that i am producing for my chosen song Beyonce Broken Hearted Girl.

Possible Images For Ancillary Texts

Promotion Poster Drafts

First Draft

This is the first draft of my promotional poster for my music video. The theme for my music video is black and white therefore i have continued the theme for my poster also so that the recognition between the two is notifiable and stands out. The album is called 'Mirror Image' therefore i decided to include ten images of Leah as if i mirror was down the middle of the poster. I took the image of Leah when we were filming parts of the music video to use for my ancillary texts. I wanted to include a color on the poster so that it didn't look too plain all black and white. Therefore i decided to add color too some of the text i used two different shades of purple that compliment each other really well. I also used a border around the sides of the poster and in the middle to highlight the poster and text a lot more. I added a promotional website name to the bottom of the poster for promotion of the artist as is on other promotional posters that i have looked at for research into other products.

Second Draft

After some feedback from peers i decided to make a few adjustments to my promotional poster and produced a second draft for my blog. I changed the color of the background from black and white back too the normal color of the original photo. I brought the white borders to the front all the way around the edge and in the middle near the text to make them stand out even more and appear brighter to the audience. I also added a color gradient sticking to the theme of purple to the background to make it more colorful.

Third Draft

After even more feedback from my peers i changed my promotional poster again adjusting the things that were highlighted to me as the main negatives. I added the black and white effect back onto my main background images but leaving the purple color gradient on top of the ten images as well. I moved the name of the artist up from the middle of the advert to the top of the advert also making it larger to stand out more to the audience. I changed the font of the artists name making it more delicate and sophisticated reflecting the personality of my artist as well as the pop genre. I changed all of the black font on my advert to white apart from the artists website leaving that black so that it is bold. I adjusted the positioning of the text that says 'Includes The #1 Broken Hearted Girl' as well as making it a different font so that it is the same as the other font on the poster and making it larger. I positioned all of the writing so that it didn't cover the face of the artist on any of the ten image sin the background and lined it up with the outline of the images.

Research (Promotional Posters)

The four pictures above are all  promotional posters for Beyonce's tours and album releases throughout her music career. I got the images from Google image whilst doing some research into her products. As the artist that originally made produced the song 'broken hearted girl' and music video which is the song that i chose to do for my coursework i thought looking at her ideas would be useful and helpful for me to produce something similar. The first picture is a promotional poster for her album release 'I Am Sasha Fierce' that was released in 2008. The second picture is a promotional poster from the DVD release of Beyonce live at Rose-land. The third picture is a promotional poster of a special tour that Beyonce did in Rose-land that wasn't part of one of her worldwide tours. The fourth picture is a promotional poster for her worldwide tour 'Mrs, Carter Show' in 2014. There are various different advertising techniques included in all four posters including advertising large sponsoring companies such as: Pepsi and MasterCard. All four posters at set out very similarly with a large image taking up most of the background and large text advertising the main reasons for the poster which is promoting the artist.

Research (Album Front Covers)

I did research into the existing past, present and even future Beyonce albums to help me create my own digipack for my advanced portfolio. I found that the main conventions of the CD fronts are:

• Image of the artist
• Name of the artist
• Name of the album

Research (Album Back Covers)

I did research into the existing past, present and even future Beyonce albums to help me create my own digipack for my advanced portfolio. I found that the main conventions of the CD backs are:

• Bar code
• Image of the artist
• Name of the artist
• Song names
• Song numbers
• Record Label

Record Label

A record label is a brand or trademark associated with the marketing of music recordings and music videos. Often a record label is also a publishing company that manages brands and trademarks. They control how an artist is portrayed and what people think of them for example the record label publish the artists name, manages brands that are seen relating to the artist, music videos are published with them in and they advertise the artist. Then production of a record label co ordinates the production, manufacture, distribution, marketing, promotion and enforcement of copyright rules and regulations for sound recordings and music videos.

There are three major record labels which are: Sony Music Entertainment, Universal Music Group and Warner Music Group. Record labels are often under the control of another organization called a music group. They are typically owned by an international conglomerate such as one of the big three which hold the record label and often have non-music divisions also. A music group controls and consists of music publishing companies, record manufacturers, record distributors and record labels. For example Universal Music Group also have the Universal film industry and Sony Music Entertainment also sell Sony electrical product such as phones and gaming equipment.

The song that i chose to produce a music video for in doing my advanced portfolio coursework media project was Beyonce, Broken Hearted Girl. I did some research into the artist and her record label. She belongs to a major record label which is one of the big three, this record label is: Sony Music Entertainment and specifically Sony Music BMG Music Entertainment. She belongs to a conglomerate of Sony which is called Columbia Records.

For my music video i have followed in the footsteps of Beyonce and decided to choose Sony. It is a well know record label around the whole world with a variety of different artists on their record label and a huge percentage of pop music artists like Beyonce herself. If my artist was on this record label it would mean they were hugely successful and known to the majority of people in the world. Been part of one of the big three record labels would mean my artist would be promoted and advertised on a big scale which is exactly what would need to happen to follow a career in the music industry.

Costumes

This outfit reflects the narrative at certain points in the story line because it is dull and dark at the same time as containing light colors like white and grey. The emotions of the artist throughout the song goes from been sad to happy and in between quite mixed. The leotard and skirt  contain colors that blend into each other therefore this could represent her mixed emotions and not knowing whether to be positive or negative.

I chose to dress Leah in this outfit for one of my music video shoots because it is a statement dress. It is bold and stands out to the audience because it is bright red. The color red also shows connotations of love and heartbreak. This is what the whole music video theme is therefore i thought this outfit would fit well with the narrative.

In my opinion this outfit is abstract and different to the other outfits that i have chosen for Leah to wear in my music video footage. I filmed in this dress outside around ponds, trees and fields therefore i thought that the outfit blended in with the scenery. It has a range of different colors merged together with the black furry snood that Leah wore around her neck just to add to the narrative and scenery of outside.

Thus outfit is a very plain but effective dress because it is a creamy light pink color the dress shows innocence and purity. This helps to develop the narrative as Leah plays the vulnerable and innocent character suffering heartbreak. It is also long and floaty and when the filming took place in this outfit it was inside Leah's house and fitted in very well with the decor in the house and the surroundings.

I believe that this outfit reflected the place of filming because when Leah wore this dress we were at Bridlington Beach. The dress is a shade of blue that connects with the color of the sea and surrounding water. The dress is pretty and elegant reflecting the charter and narrative as this is the sort of dress that would be worn at the beach making the filming relevant and realistic.

Technology

I used a computer to carry out all of my research for my entire coursework. I also used a computer and specifically the program Photoshop to produce both my ancillary texts which are: a poster and a digipack. I used the internet on a computer to make a blog of all of my work and save my files.

I used an editing suite to produce my final product. I downloaded all of my video footage onto the editing suite and edited it together to make my music video.

I used a tripod that the camera attached too whilst i did the majority of my video shooting. It helped create a steady and clear video without having to hold the camera myself. I was able to extend the tripod and make it as big or as small as i wanted as well as having the alterations to be able to do smooth pans and tilts.

I used a camera to shoot video footage and take pictures for my two ancillary texts. I shot all of my video footage on a camera like the one above and also took still images for my internet blog and to edit with my poster and didgipack through Photoshop.

I used a card reader to transfer all of my video footage from the memory card to the editing suite as well as transferring images from the card to a computer for my ancillary texts.

I was allocated my own memory card throughout the whole project to save all of my video footage and pictures too. This allowed me to store it all in a safe and reliable place and to transfer it all onto the devices i needed with a spare copy always on the memory disc in case i needed it.

Filming Schedule

Day One
Location: The Green Room (Indoor)
Costume: Blue Leotard/ Blue Skirt
Props: Fan/Rose/Paper/Pen

The First day of filming took place at college in the green room. The scenes that i filmed on this day are the ones that required the green screen background so that special effects could be added to the footage whilst editing. I also used specific lighting effects to create the atmosphere whilst developing the narrative. Leah and i met within college time so that we had chance to set all of the electrical equipment as well as props and lighting up before beginning to film within the time period that we had available.

Day Two
Location: Leah's House (Indoor)
Costume: Cream Dress
Props :Mirror/Bed

My second filming shoot was located at Leah's house in which i took the images that are featured above. I used certain locations within Leah's house including her bedroom, the stair case, the landing, the dining room and the living room to create the correct appearance. The video footage that i took is presented in my music video at different parts throughout the whole thing as the narrative develops.

Day Three
Location; College Theater (Indoor)
Costume: Leotard/Tights
Props: None

Day three of filming for my music video took place in the theater at college. This video footage didn't take very long to shoot as it is the dance routine part of the music video. Leah had already rehearsed for the shoot therefore she knew the exact dance routine she was going to perform to be filmed before the day. Leah was wearing black tights and a black leotard for the filming in the theater. I used the background mirrors as i filmed but made sure i wasn't in the view of the camera to add a mirror effect of Leah dancing.

Day Four
Location: Leah's House (Outdoor)
Costume: Black Dress/ Black Fur Shawl
Props: None

Day Four of filming took place at Leah's house in two locations: the garden and a field. I shot several different videos so that i had a wide variety of footage to chose from when editing my music video. Leah wore a black dress with a tutu at the bottom and different colored poker dots at the top. She also wore a fur shrug around her shoulders and some ankle boots. I shot videos of a pond and the sky to edit into my other footage of the green screen. I also shot footage of Leah on a chair swing in the garden and around the pond.

Day Five
Location: My House (Outdoor)
Costume: Red Dress
Props: None

Day five of filming was located at my house outdoors. I shot two different parts of the music video on the same day. First of all i shot several sequences of a burning fire and smoke. I also took video footage of the ash pile after the fire had finished burning. I have filmed these parts of the video to add to the the filming that was earlier taken in the green screen room at college. I also filmed around the ponds near my house involving Leah in my filming. The pictures above are my own original images that i took on the day throughout the filming process.

Day Six
Location: Bridlington Beach (Outdoor)
Costume: Green Dress
Props: None

Day six of filming took place at Bridlington Beach me and Leah set off early in the morning to get there in time for a full day of filming as it is about an hour away from both of our houses. I shot the majority of my music video at the beach and took many different types of video footage including pans and tilts of the beach and surroundings. I filmed Leah on the beach and the sand as well as in the sea itself up to her waist. As well as filming Leah for the narrative i also took various video footage of the beach and sea on it's own to add to other video footage i had previously filmed for special effects and editing.

Hair and Makeup

This is a video that i have taken sound off and sped up to create video footage of me doing Leah's hair and makeup for my filming days for my music video. Although overall we filmed on several different days and in various locations i only videoed hair and make up on one particular occasion which was the first video shoot because i kept it all the same after that each time for continuity and recognition.