Wednesday 25 September 2013

Textual Analysis Three

Kelly Clarkson Because Of You
I will not make the same mistakes that you did
I will not let myself
Cause my heart so much misery
I will not break the way you did,
You fell so hard
I've learned the hard way
To never let it get that far

Because of you
I never stray too far from the sidewalk
Because of you
I learned to play on the safe side so I don't get hurt
Because of you
I find it hard to trust not only me, but everyone around me
Because of you
I am afraid

I lose my way
And it's not too long before you point it out
I cannot cry
Because I know that's weakness in your eyes
I'm forced to fake
A smile, a laugh everyday of my life
My heart can't possibly break
When it wasn't even whole to start with

Because of you
I never stray too far from the sidewalk
Because of you
I learned to play on the safe side so I don't get hurt
Because of you
I find it hard to trust not only me, but everyone around me
Because of you
I am afraid

I watched you die
I heard you cry every night in your sleep
I was so young
You should have known better than to lean on me
You never thought of anyone else
You just saw your pain
And now I cry in the middle of the night
For the same damn thing

Because of you
I never stray too far from the sidewalk
Because of you
I learned to play on the safe side so I don't get hurt
Because of you
I try my hardest just to forget everything
Because of you
I don't know how to let anyone else in
Because of you
I'm ashamed of my life because it's empty
Because of you
I am afraid

Because of you
Because of you
Analysis

Because of you is performed by American singer Kelly Clarkson for her second studio album Breakaway. It was produced by David Hodges and Ben Moody and written by Kelly Clarkson, David Hodges and Ben Moody. It was released in August the 16th 2005 and the genre of the music video is pop. The song was originally written by the artist when she was only 16 years old because of emotional distress she was experiencing due to her parents divorce at the time. The song lyrically explores the pain of a deteriorating relationship to do with her father. The song includes various musical instruments such as a piano and guitar. The music video is directed by Vadim Perelman and was produced by Rhonda Vernet. Before producing the lyrics and music video she asked her parents permission because of the such touchy topic that it covered. The whole point of the music video was to show people that this kind of family can exist anywhere in life and people do suffer these experiences unfortunately. Although the video seems like all doom and gloom it does end in happiness for her and her family.

A narrative is produced throughout the music video because of the four main elements which are: sound, cinematography, mise en scene and editing. The music video is based on the Clarkson household in the past and present. Kelly Clarkson is now married and has a little girl. She begins to reflect upon her life as a little girl and how she would never wish anybody the same life that she had to endure. A heated argument begins to arise in the house between her and he husband. Time then freezes and travels back in time to her younger self bringing back painful memories of her childhood to her. She lived in an unhappy family when she was a little girl due to her parents divorce and this has clearly had a big impact on her life. In the video she makes a picture for her father and he throws it in the bin. Her mother then makes him a meal to eat with the family and he refuses to eat with them and doesn't appreciate anything. Her mother then throws it away just like the picture. It drives her mother to crying in her bedroom and taking pills because she is so unhappy. The children including her experience all of the arguments and pain that the household have to face. Her mother and father eventually have a physical fight and he decided it's time to leave he therefore packs his bags and walks out on her mother and the rest of the family. The music video then goes forward in time again to the current situation and she realizes she doesn't want to repeat her earlier life and thinks of her children. She makes up with her husband and they are happy again.

The mise en scene throughout the music video remains very similar. This is because the setting of the music video is shown in the same few places. The first shot is an establishing shot which tilts upwards from the garden to the house to show the location of the music video. A two shot is then shown of her parents arguing in the household. A point of view shot is then used to show how the argument seems from her point of view as a little girl. A close up of a photo frame and what looks like a happy family is then shown to remind the audience of when times were different. A track is used to follow her backwards as she walks to get away from what she has seen. She goes to look in the mirror and a pan upwards is shown of her reflection in the mirror of her as a little girl. A two shot of her and her dad is shown to the audience to show us how he didn't have time for her or appreciate her been around. A long shot of the four of them is shown so that the audience can see her then and her now. A close up of her in a studio is then shown to the audience of her singing to show emotion. A pan upwards of an empty seat at the kitchen table is shown where her dad should be sitting but doesn't come home for his meal. It then moves on to a close up of her mum scraping the food into the bin looking angry and upset. The audience realize that enough is enough when a two shot is shown of her mum taking pills and her stood at the door watching her do this scared and lonely. Her mum is seen on the bed crying as a close up and she is then shown as a close up singing on the bed in the same way. Her dad is finally shown leaving as the camera tracks his movements and he gets in his car and drives away.

Throughout the music video very little editing is used most of the editing that is included takes place at the beginning of the music video. An inwards zoom is used at the beginning up to the window of the house to show the audience the argument between her parents that is taking place. A freeze frame of the argument happens and she walks out of the freeze frame and begins to sing. A black screen is shown several times as the narrative jumps from the story line to the studio setting. Another inward zoom is used to show the tea time setting and everybody being there but her father. Continuity editing is occurring all the way through the music video because the narrative is developing in order of events. A shot reverse shot camera action is used to show her as an adult watching the arguments take place to her as a child then back to her as an adult to show her reactions to what she is watching take place in front of her. The main element of sound used is diegetic sound of her singing throughout the music video. Non diegetic sound of the music and lyrics can be seen but not heard during parts also as the narrative is developing and the main focus is on that.

The cinematography throughout the music video shows what should be seen as a very normal and happy family home. At the beginning the house is shown to tell the audience what a happy household should look like. The kitchen of the house is shown as the main meeting point in the house creating verisimilitude like a normal house. She is seen wearing red to show her loving and caring side whilst he is opposite and he is wearing lots of dull and dark colors like blacks and browns. Around the house lots of family photos can be seen of them through happier times. When the music video changes to her watching her family arguments and seeing herself as a little girl she is now wearing black and dark clothing. This tells the audience that she isn't vulnerable anymore like she used to be she is standing up for herself and making a change not been pushed around anymore. As a little girl she appears innocent and pretty in a long flowery dress. She looks unhappy which a little girl somebody so young shouldn't be. The lighting the house is dull and dingy making the house not feel homely or welcoming to anybody. The studio is extremely dark with very little lighting showing her emotions and how down and depressed she was feeling at the time. It shows us through attitude and costume that her little girl is very similar to her when she was young wearing the same clothes and looking unhappy in the same way. The picture she has made for her dad can be seen to show that she was just a normal little girl that wanted her dad to love her. When an argument takes place the weather outside is rainy and wet adding to the effect of the mood of the household. The differences between now and then are very clear through the imagery of costume and mannerisms.

The overall music video is about the fact that family arguments cause pain and destruction and are not necessary in a household. The whole point of the narrative is to show her personal experience throughout her life as well as added extras to show that arguments can be changed and sorted out. Children shouldn't have to experience arguments between their parents because it destroys families and causes unhappy childhoods. Families should be happy and enjoy their lives together as long or short as they may be.

Textual Analysis Two


Katy Perry One That Got Away

Summer after high school when we first met
We make out in your Mustang to Radiohead
And on my 18th Birthday
We got matching tattoos

Used to steal your parents' liquor
And climb to the roof
Talk about our future
Like we had a clue
Never planned that one day
I'd be losing you

In another life
I would be your girl
We'd keep all our promises
Be us against the world

In another life
I would make you stay
So I don't have to say
You were the one that got away
The one that got away

I was June and you were my Johnny Cash
Never one without the other, we made a pact
Sometimes when I miss you
I put those records on (Whoa)

Someone said you had your tattoo removed
Saw you downtown singing the Blues
It's time to face the music
I'm no longer your muse

But in another life
I would be your girl
We'd keep all our promises
Be us against the world

In another life
I would make you stay
So I don't have to say
You were the one that got away
The one that got away
The o-o-o-o-o-one [x3]
The one that got away

All this money can't buy me a time machine (Nooooo)
Can't replace you with a million rings (Nooooo)
I should've told you what you meant to me (Whoa)
'Cause now I pay the price

In another life
I would be your girl
We'd keep all our promises
Be us against the world

In another life
I would make you stay
So I don't have to say
You were the one that got away
The one that got away
The o-o-o-o-o-one [x3]

In another life
I would make you stay
So I don't have to say
You were the one that got away
The one that got away

Analysis

The One That Got Away is a song performed by Katy Perry from her third studio album, Teenage Dream. The song was released on the 4th of October 2011 through Capitol. The song was written by Katy Perry, Lukasz Gottwald and Max Martin and produced by Dr. Luke and Max Martin. The genre of the song is a mid-tempo pop ballad. I think that the target audience of the song and music video is mainly aimed at females that can relate to the story line. The age range for the video i believe is older women because of the narrative. The music video that accompanies the song was directed by Floria Sigismondi and premiered in November 2011 featuring the actor Diego Luna. Other versions of the song such as remixes, acoustic versions and covers have been released since the original song was produced. The Video was shot at the Lima Residence, a contemporary home located in Calabasas a city in Los Angles.

A narrative is produced throughout the music video due to four main elements which are: sound, editing, mise en scene and cinematography. The music video is based on a real life situation that could occur throughout a persons life. It begins with Kay Perry as an old women living in a home with her husband, he is played by Herman Sinitzyn. As the audience the first impressions of the couple are that the love in their marriage is lost because of their actions. The past is then explored as she remembers the good times. As the video continues it cuts back to a time when she was younger and had a boyfriend. Flashbacks of her having the time of her life when she was younger are included in the music video as well as shots of the present. She is seen having an argument with her boyfriend and finding the consequences upsetting. The younger Katy Perry and older Katy Perry appear to each other in a bedroom and both engage in the song. Her boyfriend has driven away from the house to let off steam and whilst driving he decided to make up with her but it's too late. He crashes his car off the end of a cliff and never gets the chance. Katy then visits the site where her boyfriend died and waits there until his ghost appears whilst the Johnny Cash song 'You Are My Sunshine' is playing in the background. She then snaps back into reality and the music video ends.

The mise en scene throughout the music video reflects the narrative completely in a way that shows how much Katy has changed over the years in a negative way as well as giving out the message that money doesn't bring you happiness . The first first shot in the music video shows a very large modern house. It then goes on to show the spacious inside and her and her husband. He is wearing a suit to show importance. She is wearing a long silver dress to show elegance and fortune. She is also wearing a lot of silver grand jewellery to show wealth and symbolize money. You automatically know that they are married as their wedding rings are visible. He is sat at a table reading a book whilst she sits in another room and drinks coffee showing that there is no love left in the marriage and she looks unhappy. As she starts to have flashbacks the audience discover a whole new person. She is now in an old fashioned small house with her boyfriend and they are having fun together painting. She is wearing a faded cream slightly dirty long shirt and she has long dark hair. He is wearing a checked shirt and jeans which looks very informal. He also has stubble and a beard making him look a little bit rough and ready. They look as though they aren't very wealthy and make do with what they have got. This is completely different to how she is now and this could reflect one of the reasons for her unhappiness. They go to a dance dressed as June and Johnny Cash laughing and joking where she drinks beer out of the bottle. This shows another dramatic change as now she is drinking coffee out of a mug living a boring life.

The cinematography throughout the music video captures the ups and downs of young love and romance. The first shot is an establishing shot showing the house that they live in. A two shot is then used to show the two characters the audience should focus on at this point in the video.A close up is shown of a pair of expensive shoes she takes off and puts away in the wardrobe. A zoom in is used as she pours the coffee until a close up of her stirring it appears on screen. A zoom out then occurs and she isn't stirring coffee anymore she is stirring paint and this is when the flashbacks start to happen. A lot of close ups and extreme close ups are seen in the music video to show emotion and passion for example when they are kissing and cuddling. A tilt is used from bottom to top of her so that the audience can see the difference in outfits from then and now. A close up of the couples matching tattoos are shown as a connection of the characters. A two shot of Katy now and Katy then is shown when the seen is the bedroom takes place. An over the shoulder shot can be seen when Katy ruins her boyfriends painting so that the audience can see what is happening from her point of view. A long shot is shown of Katy driving in her car now and her boyfriend driving in his car then to show the audience that they both have the same car. A low angle is used as he drives his car off the edge of the cliff so that it is clear how he died because of the big drop. Finally a two shot is used again to show Katy now and her boyfriend then as a ghost coming close together before he disappears.

The sound used in the music video varies from diegetic, non diegetic, synchronous and asynchronous as that narrative develops. At the beginning of the video diegetic sound can be heard through a conversation between Katy and her husband. Non diegetic sound is played over the top of the conversation and continues to play. Non diegetic music and lyrics are played until Katy starts to sing to the lyrics turning it into diegetic sound. Diegetic sound of the car swerving the rocks across the road and going off the edge of the cliff and crashing can be heard and seen. Non diegetic sound of Johnny Cash singing 'You Are My Sunshine' can be heard as she approaches where the accident happened to see his ghost. Non diegetic sound of birds and animals making noises can also be heard but not seen right at the end of the video.

The overall video is about the past and Katy's desire to go back in time for just one day so she could change everything that went wrong and still be with her boyfriend. She blames herself for losing him because of what she did. Other parts of the music video also give the audience the message that although now she is married to a very rich man and has everything she could ever want she is still not happy as money will never bring her happiness. The other message the video is trying to give is about young love and how things can go wrong and regrets will be made whilst you're young but to try and do things right when you are so you won't be in her position now when you're old and unhappy with somebody you don't really love.




Textual Analysis One


Rihanna California King Bed

Chest to chest
Nose to nose
Palm to palm
We were always just that close

Wrist to wrist
Toe to toe
Lips that felt just like the inside of a rose

So, how come when I reach out my finger
It feels like more than distance between us

In this California king bed
We're ten thousand miles apart
I've been California wishing on these stars
For your heart for me
My California king

Eye to eye
Cheek to cheek
Side by side
You were sleeping next to me

Arm in arm
Dusk to dawn
With the curtains drawn
And a little last night on these sheets

So, how come when I reach out my fingers
It seems like more than distance between us

In this California king bed
We're ten thousand miles apart
I've been California wishing on these stars
For your heart for me
My California king

Just when I felt like giving up on us
You turned around and gave me one last touch
That made everything feel better
And even then my eyes got wetter

So confused wanna ask you if you love me
But I don't wanna seem so weak
Maybe I've been California dreaming
Yeah yeah yeah

In this California king bed
We're ten thousand miles apart
I've been California wishing on these stars
For your heart for me
My California king
My California king

In this California king bed
We're ten thousand miles apart
I've been California wishing on these stars
For your heart for me
My California king

Analysis

California King Bed is a song performed by Rihanna from her fifth studio album, Loud. The song was released as the album's fifth single on May 13th, 2011 through Def Jam. The song was written by Andrew Harr, Jermaine Jackson, Priscilla Renea and Alex Delicata, and was produced by Harr and Jackson under their stage name The Runners. Musically it is a ballad, incorporated elements of rock music. I believe the target audience of the music video is lyrically aimed at females but because of the video aimed at males also. The age range for the video is anything from early teens such as thirteen to late thirties early forties. Rihanna's music is appealing to a range of audiences for different reasons.

A narrative is developed throughout the music video and it is based on a real life situation. The mise-en-scene is almost all set in a romantic and tropical setting. The video begins with Rihanna laid in long grass followed by her on a beach. It then continues on to see her in a bedroom setting with a male featuring in the video taking the role as her partner in the narrative. The mise-en-scene is frequently based around the bed referring to the name on the song. The video features color and black and white scenes. The way Rihanna is dressed comes across to the audience as been seductive and sexual. It isn't an outfit the star would regularly wear in every day life. It is different to the way the majority of females of her age would dress. The reason the artist portrays herself in the video in such a way is because of the narrative. She has to appear sexy and feminine because of the story line. The lyrics aren't stereotypical of the artist because this song i know is different to the majority of her other songs. But the way she is dressed and the way she presents herself in the video is stereotypical of the artist as in most of her music videos she wears very little and acts in the same manor.

Throughout the music video diegetic and non diegetic sound can be heard. At the beginning of the video non diegetic sound of possibly the wind or a car driving past can be heard whilst the camera is focusing on Rihanna. Dietgetic sound can then be heard as the camera changes so that the trees blowing and the curtains moving can be seen and heard. Non diegetic and diegetic sound of the sea can also be heard at different parts of the music video. Diegetic sound from Rihanna can be heard as she sings the lyrics and the audience can see her doing this as well as non diegetic lyrics that are heard but not seen coming from the artist.

A variety of different camera angles and edits are used to tell the narrative and also create atmosphere throughout the music video. A slow zoom out is used at the beginning of the video whilst the audience see Rihanna laid in the grass on the floor and the camera angle is taken from above. An establishing shot is also used at the beginning of the video to show the location. A long shot is used to show the scenery such as the sea and the beach. A low angle is used to show Rihanna as been important and the main focus of the music video. A dissolve is used as part of the editing of the video to fade one shot into the next one. Continuity editing is also used to continue the narrative without confusing to the audience. Close ups and extreme close ups of the artist take place throughout the video to show Rihanna and the emotion and sincerity in her face. Two shots are used to show the relationship between the male and female explaining the narrative in more depth.




Wednesday 4 September 2013

Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:


  • a website homepage for the band
  • a cover for its release as part of a digipak
  • a magazine advertisement for the digipak

The Lumineers Ho Hey Remake Music Video